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Are you choosing keywords properly?

January 17, 2005

One of the easiest ways to get the search results you want is to keep your keywords in mind when you’re writing content for your small business web site.  How do you know for certain that you’re selecting the right keywords?

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The Mac Mini^h^h^h^h Maybe

January 15, 2005

Apple came out with the Mac Mini on Tuesday.  I’ve been busier than hell this week, so I haven’t had time to do much more than go out to apple.com, read the features, and oooh and aaah about the packaging.  It’s another brilliantly packaged piece of Apple techno-pr0n, of course.  I completely missed the stupidity angle, at first blush.

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Electric Gypsies

January 15, 2005

These guys have a great sound—damn good for a bar band.  I can’t quite place who they remind me of… Someone from my ill-spent youth, I’m sure.

In any event, they’ve got a nice collection of MP3s (that really need ID3 tags); go give ‘em a listen, and if you’re bar crawling in Texas, go tilt a few with ‘em.

Electric Gypsies

(via small thinking)

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Business Blogging Article Roundup

January 15, 2005

There are a lot of people busily writing away this week on how to successfully build and promote business blogs.  Here are a handful of good tips regarding finding your voice as a business blogger, and some anecdotes regarding search engine success.

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One way to start a blog

January 13, 2005

Debbie Weil at BlogWrite for CEOs points readers to a series by Joe Carter on How To Start A Blog.

While it’s not necessarily the approach that I’d recommend, it’s still a very interesting read. Joe’s focus is more on “how to get attention from the blogging community as a standalone blog” than it is on how to start a business blog.
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Pew Survey on Blog Penetration

January 13, 2005

Just in case there was any remaining doubt on the importance of blogs, the Pew Internet & American Life Project has released the results of a survey they conducted last November.
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All About Links

January 13, 2005

Backlinks, inbound links, outbound links, reciprocal links, etc.  There are too many names for a relatively simple concept.  Let’s de-mystify all of this, shall we?

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Why you should read weblogs

January 13, 2005

You’re a busy person, and you already spend all of the time you can afford keeping up with your industry.  Should you bother taking the time to learn about weblogs?  You betcha — the benefits to your business and your bottom line can be immense, and once you do, you’ll wonder what you were waiting for.

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Selling is selling

January 13, 2005

Conversion Chronicles has a nice little write-up on writing sales copy for your web site. Their take is that when it comes right down to it, all successful methods are essentially the same method. Check out the article here for some good common sense guidelines for writing your sales copy.
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Types of Pages – User’s View

January 11, 2005

A typical well-designed small business web site will tend to have pages falling into a handful of categories, each with its own particular function. There are of course two fairly different views of this, the “user oriented view” and the “search engine oriented view”. 
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