Anatomy of a Working Site

November 1, 2004

Anatomy of a Working SiteRegardless of your product or service, there are certain features that are common to a well-designed, well-constructed small business web site. How well implemented these features are makes an extraordinary amount of difference in how well a site brings in and retains traffic, and convinces that traffic to buy. Having a solid understanding of these features will enable you to insure that your site is positioned to function at its best and enhance your business credibility and profitability. This teleclass series will provide you with an understanding of:

  • What is important (and not so important) about your domain name.
  • How to get the best web host for your needs.
  • Elements that must be on each page, and why.
  • Features that your site must have — and features you don’t need.
  • How the look and feel of your site affects visitors and search engines.
  • The importance of web standards.

This six week Teleclass Series consists of the following one hour sessions:

  1. Domain Names, Type-Ins and Search Engines
  2. Web Hosting & You
  3. Pages and Features You Must Have
  4. On Every Page
  5. Storyboard and Traffic Flow
  6. Look, Feel and Web Standards

Participants will receive a lesson plan for each class, as well as access to the downloadable audio recordings of each class. The cost for this series is $125.

Special Offer: This series is currently under development — if you would like to be a participant during this development phase, your cost will be only $99 for the entire six-week series. A limited number of seats will be available for this price, on a first-come, first-served basis.

Next Scheduled Class: TBD

If you have questions, or are interested in participating in this series, please leave a comment using the form below.

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