Apple’s Media Grenade
October 22, 2005
APC Magazine has gotten it right, I suspect, when they report “Apple lobs grenade into Microsoft media center camp“.
Windows Media Centre is typical of a technology companyÃ¢â‚¬â„¢s solution, whereas Apple is now fairly and squarely positioning itself as a content company (Steve Jobs likes to say, Ã¢â‚¬Å“letÃ¢â‚¬â„¢s never forget, itÃ¢â‚¬â„¢s all about the musicÃ¢â‚¬Â) which happens to have cool technology to go with it.
If youÃ¢â‚¬â„¢re still sceptical, consider that in AppleÃ¢â‚¬â„¢s last financial results, sales of Macs actually jumped 48 per cent year-on-year. Ã¢â‚¬Å“The iPod halo effect is real,Ã¢â‚¬Â says Marcus Annett, iPod Product Manager in Australia. Ã¢â‚¬Å“Before, it was all a bit anecdotal, but these figures actually show how dramatic the effect has been.Ã¢â‚¬Â
To me itÃ¢â‚¬â„¢s obvious: AppleÃ¢â‚¬â„¢s about to do to the media center PC market what it did to the portable music player market. It doesnÃ¢â‚¬â„¢t mean people will switch to Macs as their primary home PC, but Apple is going to sell a truckload of Mac Minis along the way anyway as under-the-TV media-centre boxes. The next phase of its long term strategy isnÃ¢â‚¬â„¢t too hard to imagine, and it will be to do with replacing home PCs (with the assurance that you can always run Windows on an Intel-based Mac if you need to.)
I think he’s downplaying the PVR aspect a little too soon; I bet we see that come rolling in before terribly long, but assume that pay-download content will be a full player with the PVR content, not an afterthought…