Comments on: I Brake for Beer Commercials http://www.metaphoriclabs.com/articles/i-brake-for-beer-commercials/ Experiential Serendipity Thu, 02 Feb 2012 19:06:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah http://www.metaphoriclabs.com/articles/i-brake-for-beer-commercials/comment-page-1/#comment-3 Sarah Thu, 01 Jan 1970 00:00:00 +0000 http://www.metaphoriclabs.com/2003/i-brake-for-beer-commercials/#comment-3 <p>Since beer commercials pay for the Super Bowl and many other TV shows don’t you think we should keep them other than the humor and action movie clips? </p> Since beer commercials pay for the Super Bowl and many other TV shows don’t you think we should keep them other than the humor and action movie clips?

]]> By: Chuck http://www.metaphoriclabs.com/articles/i-brake-for-beer-commercials/comment-page-1/#comment-4 Chuck Thu, 01 Jan 1970 00:00:00 +0000 http://www.metaphoriclabs.com/2003/i-brake-for-beer-commercials/#comment-4 <p>I’m not suggesting that we eliminate commercials—I’m merely commenting that the idea that PVR users aren’t ignoring a substantial amount of commercials strikes me as highly unlikely - and perhaps represents a substantial amount of wishful thinking on Proctor & Gamble’s part. </p> <p> What the long-term impact of this is likely to be is difficult for me to guess.  </p> <p> Were I in the position of the advertisers, I would be seriously looking at how I could use the metadata available from PVR usage in order to more tightly tune my advertising message to my demographics—commercials that get ignored have to be worth substantially less to the advertiser than commercials that prompt the “whoa, back-up” response. </p> <p> On the other hand, interest in the commercial is no guarantee that the product is going to get sold.  I drink beer rarely (my poison of choice being gin), and when I do, it’s not terribly likely to be the beer whose ads I enjoy—lately it’s been Shiner, and I can’t recall the last Shiner commercial I saw. </p> I’m not suggesting that we eliminate commercials—I’m merely commenting that the idea that PVR users aren’t ignoring a substantial amount of commercials strikes me as highly unlikely – and perhaps represents a substantial amount of wishful thinking on Proctor & Gamble’s part.

What the long-term impact of this is likely to be is difficult for me to guess. 

Were I in the position of the advertisers, I would be seriously looking at how I could use the metadata available from PVR usage in order to more tightly tune my advertising message to my demographics—commercials that get ignored have to be worth substantially less to the advertiser than commercials that prompt the “whoa, back-up” response.

On the other hand, interest in the commercial is no guarantee that the product is going to get sold.  I drink beer rarely (my poison of choice being gin), and when I do, it’s not terribly likely to be the beer whose ads I enjoy—lately it’s been Shiner, and I can’t recall the last Shiner commercial I saw.

]]> By: spam life insurance http://www.metaphoriclabs.com/articles/i-brake-for-beer-commercials/comment-page-1/#comment-5 spam life insurance Thu, 01 Jan 1970 00:00:00 +0000 http://www.metaphoriclabs.com/2003/i-brake-for-beer-commercials/#comment-5 <p><comment from moron link spammer removed> </p> <comment from moron link spammer removed>

]]> By: Mark http://www.metaphoriclabs.com/articles/i-brake-for-beer-commercials/comment-page-1/#comment-6 Mark Thu, 01 Jan 1970 00:00:00 +0000 http://www.metaphoriclabs.com/2003/i-brake-for-beer-commercials/#comment-6 <p>can you tell me where to get these beer commercials? I need them desperately for false advertisement for beer. </p> <p> please email me @ <script type="text/javascript"> //<![CDATA[ var l=new Array(); l[0]='>';l[1]='a';l[2]='/';l[3]='<';l[4]=' 109';l[5]=' 111';l[6]=' 99';l[7]=' 46';l[8]=' 108';l[9]=' 105';l[10]=' 97';l[11]=' 109';l[12]=' 116';l[13]=' 111';l[14]=' 104';l[15]=' 64';l[16]=' 111';l[17]=' 108';l[18]=' 111';l[19]=' 112';l[20]=' 50';l[21]=' 111';l[22]=' 99';l[23]=' 114';l[24]=' 97';l[25]=' 109';l[26]='>';l[27]='"';l[28]=' 109';l[29]=' 111';l[30]=' 99';l[31]=' 46';l[32]=' 108';l[33]=' 105';l[34]=' 97';l[35]=' 109';l[36]=' 116';l[37]=' 111';l[38]=' 104';l[39]=' 64';l[40]=' 111';l[41]=' 108';l[42]=' 111';l[43]=' 112';l[44]=' 50';l[45]=' 111';l[46]=' 99';l[47]=' 114';l[48]=' 97';l[49]=' 109';l[50]=':';l[51]='o';l[52]='t';l[53]='l';l[54]='i';l[55]='a';l[56]='m';l[57]='"';l[58]='=';l[59]='f';l[60]='e';l[61]='r';l[62]='h';l[63]='a ';l[64]='<'; for (var i = l.length-1; i >= 0; i=i-1){ if (l[i].substring(0, 1) == ' ') document.write("&#"+unescape(l[i].substring(1))+";"); else document.write(unescape(l[i])); } //]]> </script> </p> can you tell me where to get these beer commercials? I need them desperately for false advertisement for beer.

please email me @

]]> By: Mark http://www.metaphoriclabs.com/articles/i-brake-for-beer-commercials/comment-page-1/#comment-7 Mark Thu, 01 Jan 1970 00:00:00 +0000 http://www.metaphoriclabs.com/2003/i-brake-for-beer-commercials/#comment-7 <p>can you tell me where to get these beer commercials? I need them desperately for false advertisement for beer. </p> <p> please email me @ <script type="text/javascript"> //<![CDATA[ var l=new Array(); l[0]='>';l[1]='a';l[2]='/';l[3]='<';l[4]=' 109';l[5]=' 111';l[6]=' 99';l[7]=' 46';l[8]=' 108';l[9]=' 105';l[10]=' 97';l[11]=' 109';l[12]=' 116';l[13]=' 111';l[14]=' 104';l[15]=' 64';l[16]=' 111';l[17]=' 108';l[18]=' 111';l[19]=' 112';l[20]=' 50';l[21]=' 111';l[22]=' 99';l[23]=' 114';l[24]=' 97';l[25]=' 109';l[26]='>';l[27]='"';l[28]=' 109';l[29]=' 111';l[30]=' 99';l[31]=' 46';l[32]=' 108';l[33]=' 105';l[34]=' 97';l[35]=' 109';l[36]=' 116';l[37]=' 111';l[38]=' 104';l[39]=' 64';l[40]=' 111';l[41]=' 108';l[42]=' 111';l[43]=' 112';l[44]=' 50';l[45]=' 111';l[46]=' 99';l[47]=' 114';l[48]=' 97';l[49]=' 109';l[50]=':';l[51]='o';l[52]='t';l[53]='l';l[54]='i';l[55]='a';l[56]='m';l[57]='"';l[58]='=';l[59]='f';l[60]='e';l[61]='r';l[62]='h';l[63]='a ';l[64]='<'; for (var i = l.length-1; i >= 0; i=i-1){ if (l[i].substring(0, 1) == ' ') document.write("&#"+unescape(l[i].substring(1))+";"); else document.write(unescape(l[i])); } //]]> </script> </p> can you tell me where to get these beer commercials? I need them desperately for false advertisement for beer.

please email me @

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