Nonliteral: The Remix

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Recommended Site LayoutThe following diagram shows a typical business site layout, and how it interacts with various sources of traffic.  This layout is designed to take maximum advantage of adding content to increase user value, retention and search engine traffic, while providing opportunities to convert that traffic to prospects and customers. Pages on your site Home Page The home page will typically be the entry point for type-in traffic (people who type in your domain name) and bookmarkers.  Links from other sites (such as directories) may also target the home page.  Users entering at other points in the site will often go to the home page to locate other features of interest.  The predominant use of the home page is as an...


Wordpress 1.5 - Better for Business Blogs?The 1.5 version of Wordpress is here!  And, well...  ...here.  I've just finished upgrading this site from Wordpress 1.22 to 1.5 -- and I'm quite impressed.  The majority of this site (everything except the shopping cart, essentially) is produced using Wordpress. In previous versions of Wordpress, getting the “more business-like” and “less blog-like” look-and-feel that I wanted for the site entailed a fair amount of customization of templates and plug-ins. Most of the work involved in moving to 1.5 actually involved removing various instances of hacks and using new built-in features instead -- it would have been quite a bit easier building the site in 1.5 to begin with. There are several new features of 1.5 that make it a...


What’s your site’s flavor?When discussing search engine rankings, we talk a lot about links “relevant” to your site's topic, and linking to authority sites.  But what does Google think your site is about? Site Flavored Search Google recently introduced a beta test of their “Site-Flavored Search Tool”.  Although the point of the tool is to let you add a “search box” for your site that will search “similar sites”, it also will show you what Google thinks your site is about. Step-by-step instructions: To see what Google thinks of your site, go here for the site-flavored search tool.Click on “Start here to customize Google for your site”Enter the address of your web site (don't forget the “http://”)Click on “Get Profile”The results will be...


Sitemap TutorialSitemaps are seemingly minor features -- a simple page full of links.  As a result, they are often overlooked in site design.  This is unfortunate, as a sitemap is an essential component of a well-functioning web site. Sitemaps serve two purposes: They allow search engines to find every page in your site.They allow visitors to locate pages in your site.If you have a functional search facility, the majority of site visitors will probably turn to that first before using a sitemap.  Nevertheless, sitemaps should still be included for their search engine functionality if for no other reason. Forget all of the various fancy graphical sitemap pages that you may have seen - the sitemap page itself should be simple, with...


Class Notes: New Year’s Resolutions for the Internet Marketer I'd like to thank everyone who joined me for today's free teleclass, New Year's Resolutions for the Internet Marketer. If you missed this one, be sure to catch next week's free teleclass -- Your Website & The 30 Second Sale. Here are the notes from this afternoon's teleclass: On a successful small business web site, the primary source of traffic will tend to be search engine traffic. There's a lot of advice out there on search engine optimization, some good and some not so good, but virtually all of it agrees on a few basic concepts: Search engines like fresh content. Relevant links to your site improve your traffic The more unique, original material you have, the higher the...