February 1, 2005
The other day I wrote about finding your passionate voice; here are some similar comments from last week’s Blog Business Summit.
Robert Scoble on Passion and Authority in blogging:
“The two things that make a really good blog are passion and authority,” explains Scoble. “That what I look for when I buy products.”
Halley Suitt on The Art and Science of Blog Writing:
“The writing must have passion, or no one will care”
Business Blogging Article RoundupThere are a lot of people busily writing away this week on how to successfully build and promote business blogs. Here are a handful of good tips regarding finding your voice as a business blogger, and some anecdotes regarding search engine success. It's still worth remembering that all of this has to be part of a consistent strategy that includes: Adding content on a regular basis that appeals to your site's audience.Establishing your credibility and making your message clear on all pages.Optimizing your site design for best search engine impact.Formulating and implementing a strategy to get links to your site.Encouraging visitors to return to your site, subscribe to your newsletter and read your RSS feed.A strategy for turning those visitors...
Free Business Blogging TeleclassYou’ve heard all of the buzz, but is a adding a weblog to your small business web site really the hot ticket for bringing in additional traffic and revenue that it’s made out to be? Will it make your life easier, or will it add complexity and scare off potential customers? Forget all of the hype, and join Chuck Lawson of Insanely Great Sites for a free one-hour teleclass to get the honest, inside scoop on the real advantages—and disadvantages, of adding a blog to your small business website. When: This teleclass will be held on Tuesday, April 18th, from 4pm to 5pm Eastern. Who: This teleclass is designed for site owners—you do not need to know web development or...
Finding your passionate voiceIf you don't regularly add fresh content written in your own personal voice to your small business web site, you are essentially producing nothing but “brochureware”. The net is full of dead-end typed-in brochures; they don't get traffic, and they don't make sales. Think about what you feel when you go to one of those “brochureware” sites. The old gag is that “on the internet, nobody knows you're a dog” - in other words, you tend to be perceived as you appear to be. If you put up a remorselessly stolid, impersonal, corporate-looking site, it should come as no surprise that you and your business are perceived as stolid, impersonal and corporate. Think about the business relationships you've appreciated most...
Weblog ServicesThere are a lot of good reasons to include a weblog into your business site. Many of these advantages go out the window if you use a weblog service instead of making it an integral part of your site. Nevertheless, many people use them. If you're considering doing so, here are the leading candidates. Weblog Service Choices I've got to admit, it's appealing -- you can go to a weblog service and for a few dollars -- or even for free -- you can be bloggin' with the best of them in minutes. No muss, no fuss, no installing scripts or customizing templates. Of course, you miss out on getting all of that great weblog search engine traffic spilling over...
Wordpress 1.5 - Better for Business Blogs?The 1.5 version of Wordpress is here! And, well... ...here. I've just finished upgrading this site from Wordpress 1.22 to 1.5 -- and I'm quite impressed. The majority of this site (everything except the shopping cart, essentially) is produced using Wordpress. In previous versions of Wordpress, getting the “more business-like” and “less blog-like” look-and-feel that I wanted for the site entailed a fair amount of customization of templates and plug-ins. Most of the work involved in moving to 1.5 actually involved removing various instances of hacks and using new built-in features instead -- it would have been quite a bit easier building the site in 1.5 to begin with. There are several new features of 1.5 that make it a...
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