Pay-Per-Click Engine Reviews

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Search Engine Tune-UpMuch of your most valuable traffic comes from search engines, but are you doing everything you can to make sure that search engines find and index your pages properly? In this free teleclass, you will learn the basics of how to properly optimize your pages for maximum search engine impact. Join Chuck Lawson of Insanely Great Sites! for this exciting and informative one-hour teleclass! Upcoming Sessions Tuesday, February 8th, 9-10pm Eastern/NY Click here now to sign up for this FREE teleclass ...


Blogs & Search Engine TrafficGreat article from SearchEngineWatch -- The effect of web feeds & blogs on search engine traffic...


RSS & TrafficRichard MacManus has a great analysis of several recent revelations regarding traffic, RSS, BlogLines and contextual advertising. "more people are reading Boing Boing via Bloglines than via any other single method (including landing on Boing Boing's site via Google or indeed all the search engines combined). At least, that's what I take from Mark's claim that "Bloglines audience share is 2.7x larger than Google's in the number of overall impressions."" The upshot of all of this is that RSS-based traffic is becoming exceedingly valuable, and that as BlogLines adds contextual advertising, it may become a substantial competitor to using Google AdWords or Overture as a source of pay-per-click traffic....


Recommended Site LayoutThe following diagram shows a typical business site layout, and how it interacts with various sources of traffic.  This layout is designed to take maximum advantage of adding content to increase user value, retention and search engine traffic, while providing opportunities to convert that traffic to prospects and customers. Pages on your site Home Page The home page will typically be the entry point for type-in traffic (people who type in your domain name) and bookmarkers.  Links from other sites (such as directories) may also target the home page.  Users entering at other points in the site will often go to the home page to locate other features of interest.  The predominant use of the home page is as an...


Site Promotion IntensiveAre you trying to figure out how to get the right visitors to your small business web site? Do you want to accelerate your traffic to the next level? Then this course is for you! This intensive teleclass series will provide you with a solid understanding of the essentials, including the following topics: The upsides and dangers of search engine optimizations. How to understand and improve your Page Rank When link exchange is good, and when it's harmful. How to pay for traffic profitably How to leverage emerging technology to improve traffic This six week Teleclass Series consists of the following one hour sessions: Establishing a Baseline Search Engines that Matter (and those that don't) Google, Page Rank and You...