RSS & Traffic

December 23, 2004

Richard MacManus has a great analysis of several recent revelations regarding traffic, RSS, BlogLines and contextual advertising.

“more people are reading Boing Boing via Bloglines than via any other single method (including landing on Boing Boing’s site via Google or indeed all the search engines combined). At least, that’s what I take from Mark’s claim that “Bloglines audience share is 2.7x larger than Google’s in the number of overall impressions.”"

The upshot of all of this is that RSS-based traffic is becoming exceedingly valuable, and that as BlogLines adds contextual advertising, it may become a substantial competitor to using Google AdWords or Overture as a source of pay-per-click traffic.

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