Selling is selling

January 13, 2005

Conversion Chronicles has a nice little write-up on writing sales copy for your web site. Their take is that when it comes right down to it, all successful methods are essentially the same method. Check out the article here for some good common sense guidelines for writing your sales copy.

“I don‚Äôt subscribe to all the thousands of new and fangled ideas to sell anything. This article describes two methods described by many as ‘new’‚Äô online sales techniques, which many people call the long copy versus the short copy debate. It‚Äôs actually simply a mix of the ways we‚Äôve all been selling stuff since print was invented.”

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