The Pirate’s Dilemma
April 9, 2008
Matt Mason, author of The Pirate’s Dilemma – How Youth Culture is Reinventing Capitalism at the Medici Summit last month, discussing that the only useful way to compete against piracy is to adopt the pirates’ marketing strategy.
The money quote — “If throwing lawsuits at your fans becomes a core component of your business model, you no longer have a good business model. Unless you’re a lawyer.”