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“They can’t eat you!”

February 1, 2005

No matter how bad things get, there is some point beyond which they can’t get worse…


Bob Parsons has been around this industry for what seems like forever… Parsons Technology used to sell tons of different packages before they were bought up by Intuit; now Bob is cutting a new swath through the industry with GoDaddy, the discount domain registrar.

Recently he posted his “16 rules to live by”, most of which are pretty relevant for the small business day-to-day.  They’re all worth reading, but this one is my favorite:

Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.” My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”

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