They forgot “over-priced” and “over-roasted”
March 22, 2005
Apparently Starbucks is in the market for a new PR firm, to try to get a more global-friendly image…
The decision to look for another PR firm follows a recent survey of 8,000 consumers which found that Starbucks was seen as “arrogant, intrusive and self-centred”.
Oh well, I still like their drip brewers…
Comments
Got something to say? [privacy policy]