Vatican vs. Da Vinci Code
March 16, 2005
In what may prove to be one of the most bone-headed PR moves since former veep Dan Quayle got into a running arguement with a sitcom character, the Vatican has decided that it needs to start actively refuting some of the plot twists in Dan Brown’s pseudo-historical potboiler, The Da Vinci Code.
The full scoop from The Guardian is here.
“Cardinal Tarcisio Bertone, the Archbishop of Genoa and a possible successor to the Pope, has been appointed by the Vatican to rebut what the Catholic church calls the “shameful and unfounded errors” contained within The Da Vinci Code. He is organising a series of public debates focusing on the conspiracy theories and what the Vatican sees as the blurring of fact and fiction at the heart of the thriller, the first of which will be held in Genoa tomorrow.”
Blurring fact and fiction in a thriller? Oh the humanity! Next thing you’re going to tell me is that Jack Ryan didn’t help a Soviet sub defect.
It’s not like most of the window dressing for Da Vinci Code hasn’t been around for a long time. For that matter, Brown even took enough editorial license with the various conceits and players that he managed to piss off most of the people who have been promoting those ideas for so long anyway.
Oh well, it could be worse—at least he doesn’t have to go rent a room from Salman Rushdie yet…
Of course, you just know deep within the bowels of Brown’s publishers (and Columbia Pictures, who have bought the movie rights), they’re sitting around chanting “You just can’t BUY publicity like this!”