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GrandCentral, Faith and Web 2.0

April 13, 2008

GrandCentral
GrandCentral is down right now, to much gnashing of teeth [techcrunch].

I’ve been a big fan of GrandCentral since the beginning, and I still am. But I didn’t trust them back when they were a plucky startup, and that didn’t change with their acquisition by Google.

One of their original promises was “a free phone number for life”. Unfortunately, “life” on the internet is usually 3-5 years, less time off for bad behavior or poor market estimation.
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Are you being cheated on PPC advertising?

December 13, 2005

Another common stats question that comes up involves pay-per-click advertising (such as Google AdWords and Overture). Often, a PPC advertising system will show that it sent more traffic than your own statistics say you received.

Does this mean you’re being cheated? Maybe.

But maybe not.

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Comparing Site Statistics

December 13, 2005

I recently had a site owner who was puzzled over the different numbers he was receiving from two different statistics packages. It’s no wonder he was confused — the fact is that no stats software can be compared with any other to any significant degree of accuracy.

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Hiding from Google

November 15, 2005

If you’re getting a little nervous about just how much information the big G is keeping on you, and would rather stay under the radar of the new Google Analytics engine, here’s a simple six step plan for how to install the Adblock extension in Firefox, and use it to keep Google’s new site statistics engine from following you.

Of course so far, it doesn’t look like there’s much danger of that anyway — 30+ hours and I’m still seeing no statistics yet, which is a bit over the 12 hours they told us we’d have to wait… At this rate we may all die of old age before Google has a comprehensive picture of us in its database…

Google, Urchin & Real Biddness…

November 15, 2005

Awhile back, I mentioned that Google had bought (high-dollar) analytics provider Urchin, but apparently some of their customers couldn’t get anyone at Google interested in taking their money to renew their license…

Well, I guess that wasn’t too surprising, since they were apparently planning on giving it away for free all along.

Apparently Free is the new Profit…

Or owning all of the metadata of everyone on the ‘net is worth giving a bunch of stuff away to get it (which it probably is)…

I signed up yesterday, figuring that since my Google traffic took a hit in the last update I might as well let them count how much traffic they’re not sending me.

Unfortunately, it looks like they’ve been so deluged in new signups that they’ve yet to report any results for anyone…

Apparently the hallmark of a Web 2.0 Planned Economy is that on the same day that no hits are delivered and thus no advertising revenue generated, no stats will be available as well.

lol…

Then of course, there are the people who have been paying $200 or more a month for Urchin that are not too pleased to find that the service is now not only free, it’s swamped and they can’t get their reports.

Right now, I feel like Google doesn’t care about me enough as a customer to tell me that they’re changing a product I pay for. They don’t care enough about me as a customer to make sure that my login doesn’t change, or that they at least ask or warn me before changing my login. They don’t care enough about me as a customer to make sure that the re-launch of their product doesn’t dramatically impact the people who are already paying them lots of money.

Ahem.

I think when they told you (implicitly) that they don’t want your money anymore, that pretty much nailed how much they care about you as a customer — failure to provide a working product that they no longer charge for was just the cherry on top.

(via Blogniscient)

Urchin – Suicide by acquisition?

September 27, 2005

Okay, I’ve seen some corporate silliness in my time (*cough* *telcos* *cough*) but this is one of the finer recent examples…

Just to run down the players real quick, TextDrive is a pretty well respected hosting company, particularly among the ubergeek community (hosting sites like “alistapart” for instance). Urchin is an expensive but well regarded “web analytics” package (“web analytics” is marketing-speak for a statistics package that costs 10x more than your garden variety web stats, but offers some features you don’t find on standard stats packages — if you really need ’em, you suck it up and pay the money)
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Steady as she goes…

April 2, 2005

Along with a whole lot of other people, I’ve said many times that if you can add a page of content a day to your site, you’ll be miles further ahead than if you added seven pages once a week — or 30 pages once a month.

This was mostly based on “observed behavior” — watching how the search engines (specifically, Google) seemed to love the sites that did so, and was indifferent to those who didn’t.

Now we’ve got a much better idea of what they’re watching…
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Serious Money from Google AdSense

March 22, 2005

If you’re a regular reader of this site, or even take a quick look around, you’ll know that I don’t make a habit of pitching products here (other than my own teleclasses occasionally), so you can bet that I’m pretty serious about it when I do it.

I’ve got a fair-sized handful of sites (other than this one) that I’ve put up over the years. About a year ago, I started putting up Google AdSense banners on some of them, hoping to make a buck or two.
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WordPress 1.5 – Better for Business Blogs?

February 20, 2005

The 1.5 version of WordPress is here!  And, well…  …here.  I’ve just finished upgrading this site from WordPress 1.22 to 1.5 — and I’m quite impressed. 
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Weblog Services

February 11, 2005

There are a lot of good reasons to include a weblog into your business site.  Many of these advantages go out the window if you use a weblog service instead of making it an integral part of your site.  Nevertheless, many people use them.  If you’re considering doing so, here are the leading candidates.

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