Apple & Intel — All About the DRM?

June 7, 2005

I’ve been posting elsewhere about Apple and Intel’s newfound lovefest, but this one fits best over here…

We’ll doubtless hear a lot of wild speculation in the upcoming weeks and months, but Cult of Mac has an interesting spin — that it’s all about Digital Rights Management.

But why would Apple do this? Because Apple wants Intel’s new Pentium D chips.

Released just few days ago, the dual-core chips include a hardware copy protection scheme that prevents “unauthorized copying and distribution of copyrighted materials from the motherboard,” according to PC World.

Apple — or rather, Hollywood — wants the Pentium D to secure an online movie store (iFlicks if you will), that will allow consumers to buy or rent new movies on demand, over the Internet.

An interesting spin, if there’s any truth to it. Apple has repeatedly bent over backwards to keep the record labels happy about iTunes “FairPlay” DRM; it wouldn’t be out of character for them to do the same for Hollywood.

Does Jobs believe that the big bucks are actually going to be in becoming the ITMS for movies?

If so, the number of desktops running OS X may become more of a concern than the number of machines sold. Will we see “OS X Ready” machines from other vendors, or even “OS X for ‘Windows Ready’ computers”?

Apple Hearts x86 – or Intel anyway.

June 6, 2005

Yep, it’s actually true

(Update – See Also: “Apple & Intel – All About the DRM?“)

Apple is officially moving the Mac platform to x86 starting in June 2006, to be “mostly complete” by June 2007.  In fact, Job’s keynote address was run on a 3.6GHz Pentium 4, running Tiger.

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Apple Going Intel?

June 4, 2005

Hmmm… This time the rumor is getting more play than it ever has to-date…

Apple has used IBM’s PowerPC processors since 1994, but will begin a phased transition to Intel’s chips, sources familiar with the situation said. Apple plans to move lower-end computers such as the Mac Mini to Intel chips in mid-2006 and higher-end models such as the Power Mac in mid-2007, sources said.

The announcement is expected Monday at Apple’s Worldwide Developer Conference in San Francisco, at which Chief Executive Steve Jobs is giving the keynote speech. The conference would be an appropriate venue: Changing the chips would require programmers to rewrite their software to take full advantage of the new processor.

IBM, Intel and Apple declined to comment for this story.

Well, I’ll believe it when I see it.  Not that it doesn’t make sense, as much as that it has made sense for a very long time; what’s different now?

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