Traffic and the Average Website
December 9, 2004
How can we categorize traffic for the average small business web site? It’s pretty simple, actually — the average small business web site doesn’t get any traffic to speak of.
Looking at the statistics for November, 2004 for a typical site, we find that it got 774 page views — that’s about 26 per day.
Of those 774, 92 were from “robots” — automated processes run by search engines to update their index, and by spammers looking for e-mail addresses (which is why you never put a “live” e-mail address on a web site).
Of the remaining 682 page views, 119 belonged to the site owner. That leaves 563, or fewer than 19 a day.


