December 13, 2005
I recently had a site owner who was puzzled over the different numbers he was receiving from two different statistics packages. It’s no wonder he was confused — the fact is that no stats software can be compared with any other to any significant degree of accuracy.
November 15, 2005
Awhile back, I mentioned that Google had bought (high-dollar) analytics provider Urchin, but apparently some of their customers couldn’t get anyone at Google interested in taking their money to renew their license…
Well, I guess that wasn’t too surprising, since they were apparently planning on giving it away for free all along.
Apparently Free is the new Profit…
Or owning all of the metadata of everyone on the ‘net is worth giving a bunch of stuff away to get it (which it probably is)…
I signed up yesterday, figuring that since my Google traffic took a hit in the last update I might as well let them count how much traffic they’re not sending me.
Unfortunately, it looks like they’ve been so deluged in new signups that they’ve yet to report any results for anyone…
Apparently the hallmark of a Web 2.0 Planned Economy is that on the same day that no hits are delivered and thus no advertising revenue generated, no stats will be available as well.
Then of course, there are the people who have been paying $200 or more a month for Urchin that are not too pleased to find that the service is now not only free, it’s swamped and they can’t get their reports.
Right now, I feel like Google doesn’t care about me enough as a customer to tell me that they’re changing a product I pay for. They don’t care enough about me as a customer to make sure that my login doesn’t change, or that they at least ask or warn me before changing my login. They don’t care enough about me as a customer to make sure that the re-launch of their product doesn’t dramatically impact the people who are already paying them lots of money.
I think when they told you (implicitly) that they don’t want your money anymore, that pretty much nailed how much they care about you as a customer — failure to provide a working product that they no longer charge for was just the cherry on top.
January 17, 2005
One of the easiest ways to get the search results you want is to keep your keywords in mind when you’re writing content for your small business web site. How do you know for certain that you’re selecting the right keywords?
December 9, 2004
As a website runs, a log file is generated on the web server. This log file contains one line for each and every thing sent to visitors of the site — pages, images, etc. In most cases, this line also indicates what kind of browser it was (“User Agent”), what operating system it ran on (Windows XP, Mac OS X, etc.), the address of the user (“Host Address”) and if the user clicked on a link to get to the page that was sent, it will also have the address of that page (“referer” and yes, it’s routinely misspelled this way.)
As you can imagine, this makes for a large and unwieldy file very quickly. This file is typically processed and used to generate one or more “statistics” pages. Your web host may offer one or several varieties of statistics pages — some may be free, and others may cost money. Alternatively, you might install (or have installed) a statistics package of your own choice, or you might even download your log files and use any of several popular programs on your own computer to generate statistical information. (There is also another alternative, involving placing counting codes on each page, but we’ll ignore that for the sake of this discussion)
November 1, 2004
A basic problem with being the owner of a small business web site is that it doesn’t come with an owner’s manual. Consequently, most people have no idea how to tell if their site is operating at a reasonable level of performance, whether it needs immediate attention, or just a small tune-up. The good news is that it’s not difficult to keep your web site out of trouble and working at its best, once you learn how. This teleclass series covers the basic things you should do to:
- Insure that your site has not been compromised.
- Keep your site fresh and working properly for your visitors.
- Promote your site as part of your every day activities.