March 5, 2008
My spam filtering has gotten pretty good the past few years, largely due to doing a lot of work at improving the spam and virus filtering techniques we use on our mail servers. Some still gets through, however.
Some always gets through.
I’ve noticed for awhile now that of the spam that IS getting through, the vast majority of it was in Cyrillic — you know, the alphabet used by Slavic languages such as Russian, with the characters that tend to look a little backwards and odd to those of us only used to European alphabets.
February 20, 2005
February 11, 2005
What software should you use to add a blog to your business web site? Here are the top choices, along with some considerations regarding each.
January 21, 2005
It’s common knowledge that your site should come up for users both with and without the “www” on your domain name. Unfortunately, the way this is usually done may cause search engines to penalize you.
January 19, 2005
The ‘net is all a-buzz with word of a new initiative by the Google, MSN and Yahoo search teams to “eliminate” comment spam from blogs. What does this mean to you?
January 13, 2005
You’re a busy person, and you already spend all of the time you can afford keeping up with your industry. Should you bother taking the time to learn about weblogs? You betcha — the benefits to your business and your bottom line can be immense, and once you do, you’ll wonder what you were waiting for.
December 28, 2004
I’d like to thank everyone who joined me for today’s free teleclass, New Year’s Resolutions for the Internet Marketer. If you missed this one, be sure to catch next week’s free teleclass — Your Website & The 30 Second Sale.
Here are the notes from this afternoon’s teleclass:
On a successful small business web site, the primary source of traffic will tend to be search engine traffic. There’s a lot of advice out there on search engine optimization, some good and some not so good, but virtually all of it agrees on a few basic concepts:
- Search engines like fresh content.
- Relevant links to your site improve your traffic
- The more unique, original material you have, the higher the odds that some of it will get traffic.
As a bonus, the more fresh and unique content you add, the more people will tend to browse and return to your site, giving you more opportunities to sell your products or services. Likewise, the more links you have to your site from relevant pages, the more people will find your site — even without search engines.
Search engine results change slowly and subtly. It might take two or three months to notice a difference, but the longer it takes you to start, and the slower you go, the longer it will be before you see the results.
- Doing these things every day is 7 times better than doing them once a week.
- Doing them once a week is 4 – 5 times better than doing them once a month.
- Doing them once a month is better than not doing them at all.
December 13, 2004
It used to be a common sight to find e-mail addresses on small business web pages. Unfortunately, putting an unprotected e-mail address on a web page anymore is tantamount to erecting a giant billboard reading “Please Spam Me!”. Address harvesting robots trawl the ‘net relentlessly, looking for anything that resembles an e-mail address. When they find an address, it is added to spam mailing lists and sold to all of those people who like to send you e-mail about your mortgage and your sex life.
But you still need to have a way to have visitors to your site contact you.
Fortunately, there are a couple of good alternatives.
December 9, 2004
How can we categorize traffic for the average small business web site? It’s pretty simple, actually — the average small business web site doesn’t get any traffic to speak of.
Looking at the statistics for November, 2004 for a typical site, we find that it got 774 page views — that’s about 26 per day.
Of those 774, 92 were from “robots” — automated processes run by search engines to update their index, and by spammers looking for e-mail addresses (which is why you never put a “live” e-mail address on a web site).
Of the remaining 682 page views, 119 belonged to the site owner. That leaves 563, or fewer than 19 a day.
November 1, 2004
If you have a handle on why a weblog is an important element of your small business web site, it’s time to learn how to maximize the value you’re getting from your blog. This teleclass series will give you an essential understanding of topics including:
- Simplify writing new articles with a much improved editor.
- Minimize the daily grind while maintaining a great return.
- Find and retain a new variety of users by adding simple features.
- Keep your weblog free of annoyances.