Sitcoms and Cognitive Heat Sinks

April 29, 2008

If you haven’t seen it yet, it’s worth your time to spend a couple of minutes watching Clay Shirky’s wonderful presentation from Web 2.0 Expo – Gin, Television, and Social Surplus.

“I’m willing to raise that to a general principle. It’s better to do something than to do nothing. Even lolcats, even cute pictures of kittens made even cuter with the addition of cute captions, hold out an invitation to participation.”

If you’d rather read than watch, there’s a transcript available on Clay’s blog – Gin, Television, and Social Surplus.

Read it, watch it, but either way, spread this around — everybody needs to think about this, even if it’s just a little…

Battlestar Galactica – The beginning of the end

April 5, 2008

Battlestar Galactica
If it absolutely has to be the last season of Battlestar Galactica (and really, it’s time), then we’re off to a good start with last night’s season premier.

I’ll spare everybody the spoilers at this point, but I can’t resist posting this (relatively spoiler free) clip…

If you missed it, the entire episode is up at Hulu (which is turning out to be a lot cooler than most of us expected).

ReGenesis ReTurns

March 5, 2008

Whoa — ReGenesis is back!

Haven’t seen it yet? It’s something like a cross between X-Files and House — “NorBAC”, a lab in Toronto (financed jointly by US, Canadian and Mexican governments) in charge of “rapid response” to “biological threats” — you know, stuff like a reappearance of the 1918 flu, multi-drug resistant Tuberculosis, bio-terrorists, gene splicers run amuck, government conspiracies, politically motivated genocides, etc. You know, all the usual stuff.
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Postfiltering 4th Generation Media

July 4, 2005

Speaking of non-standard television distribution models, John Rogers (Executive Producer of Global Frequency) is waxing philosophic on what he calls “4th Generation Media” — the “insurgency” model, where you skip all of the crap of getting people’s attention on the medium-of-scarcity (traditional television), and go direct to getting people’s attention via media-of-plenty (broadband, DVD, etc.)
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Advertising in the new age of TV

May 23, 2005

Mark Pesce is back on Mindjack with his followup to last week’s article on “the new laws of television”.

In this installment, Mark shares some ideas as to how advertisers could take advantage of the changing face of TV distribution and consumption — even for an audience without access to broadband.

He also includes “Four Rules” for content producers to survive in this brave new world, the most important (and the most likely to be ignored) being “Do it or Die.”

If you ignore the coming era of hyperdistribution, we can write you off right now. You’re in the same boat as a producer of radio plays in the 1950s; the most successful of those individuals established careers in television, but others ended up bitter and unemployed. We have to deal with the world as it is, not as we’d like it to be. The clock can’t be turned back on BitTorrent. In the new, “flat world,” where any program produced anywhere in the world is immediately available everywhere in the world, the only sustainable edge comes from entrepreneurship and innovation. Yet broadcast television has become a self-contained world, inside a comfy plastic bubble, breathing its own air, which – after half a century – has gone noticeably stale. It’s ready to be shaken up.

Reach new audiences with Podcasting

February 9, 2005

Podcasting has yet to hit the mainstream, but the process has started — in the past two days, USA Today has covered the phenomenon in two different articles.  If you have (or can produce) audio content, there is still time to reach a major new audience as it grows.

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