April 15, 2008
I’ve written before about WordPress and similar “baby CMS” products being great alternatives for small business web sites.
They can be configured to have the same look and feel as the typical “static” small business site, with the following added advantages:
- Old pages can be updated and new pages can be added without having to have in-house web design skills, or hire a developer to make minor changes.
- The “blogging” side of the system can be configured as a press release section, article library or other form of regularly added content, encouraging visitor retention, re-visitation and added search engine traffic.
- Proper theme development and plug-in use can offer substantial search engine optimization with little or no manual intervention.
As a result, many small business owners have turned to having sites developed (or redeveloped) either partially or completely within WordPress. Unfortunately, they often overlook some of the hidden on-going costs of such sites: